Insights

We work with a team of top calibre researchers and moderators on the ground in China ( and in the UK focusing on Chinese consumers ) to organize ad-hoc qualitative research.

• focus groups
• in depth interviews
• motivational research
• Ethnography (home visits, shop along, accompanied eating/drinking …)

Key areas of expertise:

• Insight planning for market entry
• Category consumer attitudes e.g. to health and beauty
• Chinese outbound behaviour ( shopping, travel etc. )