Connecting Business to Insight and Culture across China and Europe.
Insights
We work with a team of top calibre researchers and moderators on the ground in China ( and in the UK focusing on Chinese consumers ) to organize ad-hoc qualitative research.
- focus groups
- in depth interviews
- motivational research
- Ethnography (home visits, shop along, accompanied eating/drinking …)
Key areas of expertise:
- Insight planning for market entry
- Category consumer attitudes e.g. to health and beauty
- Chinese outbound behaviour ( shopping, travel etc. )