China Insight was approached by a branding consultancy to provide market and consumer intelligence for a UK retail brand preparing to enter the China market, spanning cosmetics, personal care products, fashion and gifting.
The remit included an analysis of do's and don't in China within retail...
Protocept test for ice cream bars
China Insight supported Haagen Dazs in creating a product test for a new range of ice cream bars in Hong Kong. Based on a previous test conducted in France, we adapted the research to the Hong Kong context, recruiting a target of local premium ice cream consumers, managing venue and product...
Thought Piece for Canvas8
This researched thought piece created for London based insight platform CANVAS-8 explores how values of the past and present intermingle in China and affect consumer behavior.
Highlights & Data
For international brands, China is a huge market, but Chinese adherence to superstitious culture...
Research project for Publicis Advertising
This qualitative research project, conducted for Atelier/ Publicis Advertising, aimed to explore Chinese women's attitudes to beauty and define key trends that are culturally anchored and thus likely to perdure and color consumer's behavior for the foreseeable future.
Four Key trends were...
