We Connect business and the arts for mutual benefit. We Connect East and West via our expertise in China and Internationally.
Cultural Strategy for the EU Commission in China
A study commissioned by the EU Delegation in Beijing to evaluate past cultural activities, and gage visibility criteria amongst Chinese audiences in order to propose cultural action points for the future:
- Across different geographies in China
- Targeting specific demographics
- Focusing on areas where Europe is perceived to be leading
- Offering a flexible platform to a maximum of Member States
