Concept for EU Culture day at Shanghai Expo
cultural positioning and event concept
H!TANG &CCC developed a concept for the European cultural day at the Shanghai World Exposition based on the central idea of the European Square, or Piazza Europa.
Around this central concept, different artistic forms were imagined, such as a 3D photo exhibit of European squares, street music, performances etc.
We then studied the feasibility of the different ideas in terms of regulations at the World Expo, visitor flows and finally budget.