Swire, Frank Gehry Exhibition
PR and Activation program
This comprehensive exhibition of the renowned architect’s work was staged by Swire properties in the Sanlitun village in Beijing. H!TANG&CCC in cooperation with Brunswick Arts developed a comprehensive publicity program to promote the exhibition. The aim was to position the real estate company as one who values corporate responsibility and innovation, to promote the SanlitunVILLAGE as a leading retail destination and a dynamic community, as well as to promote and draw audience to the exhibition.
We displayed marketing materials in target spots, used new media (company website, Sinaweibo, douban, third party distribution list) to create the buzz, organized private tours among the business and academic community and facilitated a series of creative conversations, in partnership with architects, curators, media and art organizations.
