Europe Street, Beijing
Cultural Festival
As the crowning event celebrating the 30th anniversary of EU-China Diplomatic Relations, Europe Street was conceived to showcase European culture in its larger sense. Over the weekend of Sep 10-11 2005, visitors to Europe Street at Beijing’s Chaoyang park enjoyed a fair-like experience including performing arts, food, and information presented by the European Member States.
The organizational task included gaining the support of the local government and ensuring that the event was properly sanctioned and partnered. It also involved conceptualizing content and programming, coordinating all 25 Member States and ensuring smooth execution of site construction, artistic management and press campaign across local and international media.
Altogether, 50 000 visitors attended Europe Street, 136 staff manned the booths, 69 performing artists participated in the diverse shows, aided by a stage crew of 30 staff.
