A study commissioned by the EU Delegation in Beijing to evaluate past cultural activities, and gage visibility criteria amongst Chinese audiences in order to propose cultural action points for the future:
Across different geographies in China
Targeting specific demographics
Focusing on areas where...
event and media strategy
H!TANG&CCC was commissioned by the European Commission section for health and consumer’s safety to develop a creative “event packaging” and media strategy for its 3 thematic days within the Shanghai World Exposition.
Our feasibility study included:
Developing visual ideas for eye catching...
cultural positioning and event concept
H!TANG &CCC developed a concept for the European cultural day at the Shanghai World Exposition based on the central idea of the European Square, or Piazza Europa.
Around this central concept, different artistic forms were imagined, such as a 3D photo exhibit of European squares, street music,...
A Chinese music market discovery tour, in Beijing and Shanghai including:
Creation of a market study document
Meetings with 13 key actors of the market (government, corporate, agencies, administration)
Logistics of the tour
For the heads of the music industry in 9 European countries + Europe
The British Council in China, as part of its expansion strategy, was aiming to gain a better understanding of cultural venues across China’s second tier cities.
The Singapore based Huangyao foundation is aiming to raise awareness around the life and work of early 20th c. Shanghai born artist Huang Yao.
To support the Exhibition and PR plan, the foundation has charged H!TANG & China Creative Connections to research and engage subject matter experts from...
This research project covered the topic of art sponsorship in China, and included a mapping of the cultural sector development and opening, a survey of traditional financing models and a picture of more recent evolutions.
Areas covered included both the performing and visual arts. The relatively...
