In the UK and further across Europe, we propose talks and training sessions on how to interact with the outbound Chinese consumer
Intercultural communication
Retail training
Hospitality training
Training sessions are delivered by Felicia Schwartz and Yu Sun, who present the interesting dynamics...
We work with a team of top calibre researchers and moderators on the ground in China ( and in the UK focusing on Chinese consumers ) to organize ad-hoc qualitative research.
focus groups
in depth interviews
motivational research
Ethnography (home visits, shop along, accompanied eating/drinking...
Whether one subscribes to a bullish or bearish view about China, there is no denying that China is the fastest growing consumer market today, thus a market which few marketers can afford to ignore :
However, with its vast and diversified territory, China is a hard market to grasp. Within a fast...